Gay It Loud – Press Kit

Gay It Loud

Dating in the dreamy shopping mall of 1995! Hang out at the food court, have sloppy makeouts in the dressing room, loiter in the arcade, and collect nostalgic toys.

The full release is coming in Spring 2026, with a demo in February.

Story

Gay It Loud is a linear visual novel about retro mall romance.

Verity Bridges is back in her hometown after a year of unsuccessfully discovering herself. No money and no responsibilities: a perfect chance to throw her cares away at Eastbriar Mall.

In a retro shopping paradise filtered through thick, playful nostalgia goggles, find faces both old and new, master laser tag, and forge friendships and romances—all while running from the impending doom that is getting a job.

Characters

  • Verity: Go-getter and ray of sunshine. Loves games of all kinds (doesn’t mean she’s good at them).
  • Zamira: Failing artist brooding over her next career move. She sees this mall as a pointless stopgap. Another round of Skee-Ball will change her mind.
  • Maya: She does NOT do children’s birthday parties. Stop asking.
  • Deb: A B-tier mean girl with C-tier conformist dreams. Melt this softie’s icy heart.
  • Marshall: A lot has changed about your ex. He transitioned, and he seems to live at the mall. But even though he said you shouldn’t get back together…

Features

  • A 50,000+ word story. Four romanceable characters, and five full story routes.
  • Five quarter-life crises among sensitive Gen X slackers.
  • Highly polygonal computer graphics mixed with amazingly adorable 2D sprites.
  • Immersive brands and ads from the 1990s of your dreams. Collect them all!

Fact Sheet

Developer: Yuri Kissaten

Based in Kyoto, Japan

Engine: Ren’py

Price: $14.99

Platforms

Steam

Itch.io

Epic Games Store

Other platforms are yet to be determined.

Release Date and Price

PC & Linux Release: Spring 2026

Android Release: TBA

Mac and iOS Release: TBA

Other platforms are yet to be determined.

Video

Screenshots

Download all assets in full resolution here.

Social Links & Contact

Official Website

Bluesky

X – The Everything App

TikTok

YouTube

Discord

Contact us at yurikissaten@gmail.com, or fill out our press list form.

About Yuri Kissaten

Yuri Kissaten is an independent game studio and publishing house founded in 2024 by Fruz and Beatrice Baker, dedicated to making games about girls who love girls. We create narrative-driven experiences with strong stories and memorable characters. All Yuri Kissaten projects focus primarily on LGBTQ+ characters and their relationships, romantic and otherwise. We hope you enjoy our games!

Gay It Loud Developers

Directed by: Joi Massat

Art, Story, and Programming by: Joi Massat, Beatrice Baker, Fruz

Music by: Various wonderful Creative Commons artists